Migrants, Metaphors and Manipulation: a Multimodal Case Study of Trump’s Speeches on Immigration (2015-2017)

Abstract

This article intends to analyze the use of metaphors in a corpus of Donald Trump’s speeches on immigration; its main goal is to determine how migrants were depicted in the 2016 American presidential election, and how metaphor manipulated voters in the creation of this image. This study is multimodal since not only the linguistic aspect of speeches but also gestures are considered. The first part consists in presenting an overview of the theories on metaphor. It provides the theoretical framework and develops the main tenets of the ‘Conceptual Metaphor Theory’ (CMT). The second part deals with multimodality and presents what modes and gestures are. The third part provides the corpus and methodology. The last part consists in the corpus study and provides the main source domains as well as other rhetorical tools that are used by Trump to depict migrants and manipulate voters.