Research on Promotion of Consumers’ Application of After Service in Online Shopping Based on Evolutionary Game Theory-- Introduction of Smart Contract

Abstract

In order to research how to promote online shopping consumers’ application of after service, build an evolutionary game model of both consumers and e-stores. This paper introduces the variables of supervision and punishment, tries to introduce the smart contract as a powerful service guarantee, and analyzes the influence relationship of variables between the two players and their strategic choices. This paper analyzes the ESS of the system when the relationship among smart contract, revenue, supervision and punishment meets 8 different conditions. Finally, giving suggestions to optimize the after service in online shopping according to the results.