REGIONAL POLITICAL MARKETING AS AN OBJECT OF SCIENTIFIC RESEARCH

Abstract

The paper analyzes modern approaches to the study of regional political marketing. The author considers the regional political marketing to be the object of interdisciplinary research. It is also considered from the positions of synergetics (the general theory of self-organization). The author concludes that the approaches and concepts for the study of regional political marketing are just emerging.

Keywords

• regional political marketing, political science, marketing analysis and synthesis in the political sphere, analysis and synthesis in politics, synergy