Structural characteristics of social media presentation of diverse conflicts: Prospects for modeling

Abstract

The presentation of social conflicts on online platforms remains one of the most important scientific problems because of its direct interconnection to the offline social processes. This article presents the results of the research of two social conflicts – Nagorno-Karabakh problem, and the construction of the Nord Stream 2 gas pipeline – coverage in Russian segment of social networks. Study revealed that there is no direct relationship between the intensification of actions within a conflict situation and their media presentation from the structural point of view. Professional journalistic principles and approaches play a significant role in determining the nature of conflict coverage on online platforms. Generally, it seems more likely that the single model for the presentation of different types of social conflicts on online platforms is utilized. This model has an institutional basis – the individual or group level of understanding conflicts is not so clearly manifested.

Keywords

• social conflicts
• social networks
• online platforms
• media presentation
• coverage
• model
• structure
• institutions