Tourist Services Consumer Behavior. Specific and Perspective Elements in the Context of the Coronavirus Pandemic

Abstract

The present paper aims at a brief review of the main elements of specificity of the behavior of the Romanian consumer of tourist services in the context of the Covid-19 crisis, as well as the x-ray of the effects felt after the relaxation of measures at national level. In this context, the identification of the elements that will be perpetuated at the level of the behavior of the consumer of tourist services after the passage of this turning point is an extremely important element in aligning the business in this field to the market requirements. The study was based on quantitative methods of marketing research and aimed to identify the main elements of influence on the decision to travel for tourism in a pandemic, as well as the decision to choose a tourist destination consumer of tourist services from Constanta country after the lift of the restrictions, so far.

Keywords

• consumer behavior
• tourist consumption
• tourist destination
• preference
• tourist services