STRATEGIJSKA ULOGA PR U SPORTU

Abstract

PR in the modern world are developed with rapid speed and become important aspect of strategic management. Modern menagers are very interesting in PR and they observe that there is not successful strategy without experiance theory and practice in PR. The goals must be defined, basic phylosophy to, and managers must take responsability and describe everithing what they have to do. It must be financial fond and evaluation must be done

Keywords

• sport
• PR in sport
• management
• marketing in sport
• sport organization
• strategy
• function.