The Circuit of Culture Theory Application and Gender in Algerian Cinematography: the Case of Amar Tribeche’s Deux Femmes (Two Women, 1992) Film

Abstract

Abstract: This study investigates the complex dynamics of gender representation and meaning production in Algerian cinema, with a specific focus on the film "Deux Femmes" by Amar Tribeche. The research adopts the Circuit of Culture theory, a framework that examines the interrelated processes of production, representation, consumption, regulation, and identity in the construction of cultural values. By applying this theory, the study delves into how cinematic techniques and social influences converge to shape and communicate gender roles and stereotypes within Algerian society. The analysis centers on how gender stereotypes, power dynamics, and societal resistance are portrayed in Algerian films, particularly how these elements reflect and reinforce dominant cultural norms. Through a close examination of the codes and significance embedded in cinematic representations, the study seeks to reveal the underlying meanings and connotations that contribute to the perpetuation of media-driven discrimination. The focus on stereotyping is crucial, as it serves as a lens through which the broader implications of media influence on societal perceptions of gender are explored. The study addresses three key research questions, all aimed at understanding the complex interplay between film, gender roles, and cultural structures in Algeria. First, it investigates how gender representation in films perpetuates dominant cultural aspects, thereby reinforcing existing power relations. Second, it examines the role of cinematic techniques in either challenging or upholding these gender norms. Finally, the research explores the potential of Algerian cinema to serve as a site of resistance, where alternative representations of gender can emerge. By illuminating the processes through which producers embed specific meanings in their films, the study contributes to a deeper understanding of how media shapes societal values and standards. The findings underscore the importance of critically analyzing gender representation in cinema, not only as a reflection of cultural structures but also as a powerful tool that can either reinforce or challenge the status quo. The study also reveals the extent to which media representation can influence public attitudes towards gender roles, contributing to ongoing discussions on the role of cinema in shaping cultural values and potentially informing future initiatives aimed at promoting gender equality in media. Keywords: Circuit of culture; Gender; Film analysis; Algerian cinematography; Media discourse.