Pictographemes in the Ergonyms of Irkutsk: General and Specific Functions

Abstract

The features of the application of pictographemic elements in the ergonomics of Irkutsk are discussed in the article. The trends in the study of creolized texts in modern linguistics are characterized. The basic means of the actual transformation of the ergonym form are noted. It is established that one of the means is a pictographeme, an image that combines the features of a grapheme and a pictogram. The reasons for the use of pictographemes in the structure of the word are considered on the example of the ergonyms of Irkutsk. The relevance of the study is due to the need to assess the effectiveness of the impact of pictographic tools on the audience. The novelty of the work is seen in the fact that a new factual material, the ergonyms of Irkutsk, was introduced into the circulation of linguistic research. This made it possible for the first time to consider the specifics of pictographemes as a new type of interaction on ergonomic material between verbal and visual components in “city writing”. The results of the analysis of the functioning of pictographemes in the ergonyms of Irkutsk are presented. The main function - the secondary explication of meaning, actualized primarily in the name of a company, institution or enterprise is established. It is revealed that this is due to the need to memorize the ergonym, as well as to ensure ease of perception. The classification of particular functions of pictographemes is proposed: 1) direct actualization of the name and indirect designation of the goods; 2) presentation and designation of goods by direct reference to the necessary subject area; 3) presentation of the properties of the proposed product due to building the necessary associative nomination for the author.

Keywords

• ergonym
• city writing
• pictographeme
• paralinguistics
• creolized text