Frontiers in Public Health (Jun 2023)
LetsTalkShots: personalized vaccine risk communication
- Daniel A. Salmon,
- Daniel A. Salmon,
- Daniel A. Salmon,
- Matthew Z. Dudley,
- Matthew Z. Dudley,
- Janesse Brewer,
- Janesse Brewer,
- Jana Shaw,
- Jana Shaw,
- Holly B. Schuh,
- Tina M. Proveaux,
- Tina M. Proveaux,
- Amelia M. Jamison,
- Amanda Forr,
- Michelle Goryn,
- Robert F. Breiman,
- Walter A. Orenstein,
- Lee-Sien Kao,
- Robina Josiah Willock,
- Michelle Cantu,
- Tori Decea,
- Robin Mowson,
- Kate Tsubata,
- Lucie Marisa Bucci,
- Jaqueline Lawler,
- James D. Watkins,
- Jamie W. Moore,
- James H. Fugett,
- Adriele Fugal,
- Yazmine Tovar,
- Marie Gay,
- Aleen M. Cary,
- Iulia Vann,
- Lee B. Smith,
- Lilly Kan,
- Magda Mankel,
- Sumayya Beekun,
- Sumayya Beekun,
- Victoria Smith,
- Stephanie D. Adams,
- Steven A. Harvey,
- Peter Z. Orton
Affiliations
- Daniel A. Salmon
- Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Daniel A. Salmon
- Department of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Daniel A. Salmon
- Department of Health, Behavior, and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Matthew Z. Dudley
- Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Matthew Z. Dudley
- Department of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Janesse Brewer
- Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Janesse Brewer
- Department of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Jana Shaw
- Department of Public Health and Preventive Medicine, State University of New York, Upstate Medical University, Syracuse, NY, United States
- Jana Shaw
- Department of Pediatrics, State University of New York, Upstate Medical University, Syracuse, NY, United States
- Holly B. Schuh
- Department of Epidemiology, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United States
- Tina M. Proveaux
- Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Tina M. Proveaux
- Department of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Amelia M. Jamison
- Department of Health, Behavior, and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Amanda Forr
- Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Michelle Goryn
- Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Robert F. Breiman
- Department of Global Health, Rollins School of Public Health, Emory University, Atlanta, GA, United States
- Walter A. Orenstein
- Division of Infectious Diseases, Department of Medicine, Emory University School of Medicine, Atlanta, GA, United States
- Lee-Sien Kao
- ieas42.org, New York, NY, United States
- Robina Josiah Willock
- 0Department of Community Health and Preventive Medicine, Morehouse School of Medicine, Atlanta, GA, United States
- Michelle Cantu
- 1Department of Immunization, National Association of County and City Health Officials, Washington, DC, United States
- Tori Decea
- 1Department of Immunization, National Association of County and City Health Officials, Washington, DC, United States
- Robin Mowson
- 1Department of Immunization, National Association of County and City Health Officials, Washington, DC, United States
- Kate Tsubata
- 2Bonnemaison, Baltimore, MD, United States
- Lucie Marisa Bucci
- 3Bucci-Hepworth Health Services Inc., Pincourt, QC, Canada
- Jaqueline Lawler
- 4Orange County Department of Health, Goshen, NY, United States
- James D. Watkins
- 5Williams County Combined Health District, Montpelier, OH, United States
- Jamie W. Moore
- 6Guilford County Division of Public Health, Greensboro, NC, United States
- James H. Fugett
- 6Guilford County Division of Public Health, Greensboro, NC, United States
- Adriele Fugal
- 7Monongalia County Health Department, Morgantown, WV, United States
- Yazmine Tovar
- 7Monongalia County Health Department, Morgantown, WV, United States
- Marie Gay
- 4Orange County Department of Health, Goshen, NY, United States
- Aleen M. Cary
- Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Iulia Vann
- 8Utah County Health Department, Provo, UT, United States
- Lee B. Smith
- 6Guilford County Division of Public Health, Greensboro, NC, United States
- Lilly Kan
- 1Department of Immunization, National Association of County and City Health Officials, Washington, DC, United States
- Magda Mankel
- 9Border Studies Program, Earlham College, Tucson, AZ, United States
- Sumayya Beekun
- Department of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Sumayya Beekun
- 0Center for Indigenous Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Victoria Smith
- 5Williams County Combined Health District, Montpelier, OH, United States
- Stephanie D. Adams
- 1Center for Global Health Innovation, Atlanta, GA, United States
- Steven A. Harvey
- Department of International Health, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- Peter Z. Orton
- Institute for Vaccine Safety, Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD, United States
- DOI
- https://doi.org/10.3389/fpubh.2023.1195751
- Journal volume & issue
-
Vol. 11
Abstract
IntroductionVaccine hesitancy is a global health threat undermining control of many vaccine-preventable diseases. Patient-level education has largely been ineffective in reducing vaccine concerns and increasing vaccine uptake. We built and evaluated a personalized vaccine risk communication website called LetsTalkShots in English, Spanish and French (Canadian) for vaccines across the lifespan. LetsTalkShots tailors lived experiences, credible sources and informational animations to disseminate the right message from the right messenger to the right person, applying a broad range of behavioral theories.MethodsWe used mixed-methods research to test our animation and some aspects of credible sources and personal narratives. We conducted 67 discussion groups (n = 325 persons), stratified by race/ethnicity (African American, Hispanic, and White people) and population (e.g., parents, pregnant women, adolescents, younger adults, and older adults). Using a large Ipsos survey among English-speaking respondents (n = 2,272), we tested animations aligned with vaccine concerns and specific to population (e.g., parents of children, parents of adolescents, younger adults, older adults).ResultsDiscussion groups provided robust feedback specific to each animation as well as areas for improvements across animations. Most respondents indicated that the information presented was interesting (85.5%), clear (96.0%), helpful (87.0%), and trustworthy (82.2%).DiscussionTailored vaccine risk communication can assist decision makers as they consider vaccination for themselves, their families, and their communities. LetsTalkShots presents a model for personalized communication in other areas of medicine and public health.
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