Consumers Patriotism - Producers and Consumers Perspective. Pilot Survy in Kujawsko-Pomorskie Voivodship

Abstract

The article is based on a research run by author in 2011 in kujawsko-pomorskie region. The research analyzed a phenomenon of consumer patriotism. Author presents outcomes of that analysis, which was more a kind of a complex pilot studies and adds to it a broader context of conscious consumerism phenomenon.

Keywords

• consumer patriotism, conscious consumerism, attitudes and knowledge research