Holiday Climate Index: Urban—Application for Urban and Rural Areas in Romania

Abstract

Nature, landscape, relaxation, and outdoor activities are important motivations when choosing rural destinations for vacations. Therefore, when selecting a rural area as a vacation destination, we assume that climate features are important. We investigated the appropriateness of the holiday climate index: urban (HCI:urban) in quantitatively describing the relationship between climate and tourism fluxes in such destinations. We employed data from 94 urban and rural tourist destinations in Romania and correlated the monthly mean HCI:urban values with sectoral data (overnight tourists) for 2010–2018. The results show that weather and climate influenced tourism fluxes similarly in rural and urban destinations, supporting the hypothesis that HCI:urban may be used for rural areas as well. The information derived from HCI:urban may be useful for tourists when planning their vacations as well as for tourism investors in managing their businesses and reducing the weather and climate-related seasonality in tourism fluxes.

Keywords

• environment
• destination image
• Romania
• tourism climate index
• urban/rural tourism