Comment le discours reflète son contexte ou quelques pistes de réflexion à propos de la communication universitaire d’aujourd’hui // How discourse reflects its context or some reflections on today’s university communication

Abstract

Nowadays higher education institutions experience profound changes. Continuous concurrence for students, redefinition of university roles, reformulation of university-student relationship and europeanisation are some of the key factors influencing the actual higher education scene. The present study aims to explore, through the analysis of university presidents’ welcome messages, how today’s higher education discourse reflects this socio-cultural context.

Keywords

• discourse analysis
• higher education
• website
• president’s welcome
• analyse du discours
• enseignement supérieur
• site web
• mot du président