The Significance of Inter-Cultural Communication of “Panda Fever”—A Case Study of “Meng Meng” and “Jiao Qing” in Berlin

Abstract

From the perspective of inter-cultural communication, this paper analyzed the framework and content of dozens of reports written by five mainstream media organizations in Germany on the arrival of two Chinese giant pandas, their daily activities, and giving birth from 2017 to 2020. The results show that the mainstream media reports in Germany on the birth of twin cubs of the Sichuan giant pandas before and after their arrival in Germany were predominantly based on a cultural framework. In addition, these reports had positive or neutral tones. This shows that the giant panda international scientific research cooperation between China and foreign countries also has great significance in inter-cultural communication and people-to-people exchanges.

Keywords

• inter-cultural communication
• panda
• chinese foreign affairs