Data-driven community engagement: Using quantitative and qualitative data to set priorities and launch new initiatives in a growing catchment area

Abstract

Background: In 2022, the catchment area of the Fred Hutchinson/University of Washington/Seattle Children’s Cancer Consortium (the Consortium) grew from 13-counties in Western Washington State to include all 39 counties in Washington.Methods: Widening the catchment area provided new opportunities for the Consortium to monitor the cancer burden, identify cancer-related health disparities, use a bidirectional approach to develop cancer focused programming, and facilitate research in clinical and community settings.Results: In this commentary, we describe the exploratory process of catchment area change led by the Consortium’s Office of Community Outreach and Engagement and new initiatives that followed that growth.Discussion: We hope that by sharing the ongoing, data-driven community engagement approach in the Consortium’s current, statewide catchment area, our experience will be of value to other cancer centers looking to engage with communities and develop bidirectional partnerships in new areas.

Keywords

• Catchment area
• community outreach
• quantitative
• qualitative
• disparities