Znaczenie targów w procesie przekazywania informacji– kontekst ery informacyjnej

Abstract

For many decades, trade fairs have been perceived as multifunctional events enabling exhibitors to accomplish diversified goals. In the age of information society, however, up-to-date and alternative to trade fairs forms of communication – including mainly the Internet, are becoming more and more significant. In that context, it is worth pondering what is the present image of trade fairs in terms of sharing information. Therefore, the aim of the article is to determine the contemporary perception of the information function of trade fairs. To attain that goal, literature on the subject has been analysed and research among exhibitors has been conducted.

Keywords

• trade fairs
• information function of trade fairs
• information age