Globalization and Its Impact on Cultural Management and Creative Economy

Abstract

Introduction. Globalization affects cultural management and the creative economy, creating new opportunities and challenges through international integration and technological innovation. The development of effective management strategies in a global environment is becoming increasingly relevant in view of its scientific novelty and practical significance. Purpose and methods. The purpose of the study is to provide a deeper understanding of the impact of globalization on cultural management and the creative economy by analyzing the interactions between global processes and cultural industries. The study focuses on a comprehensive analysis of the impact of globalization on cultural management and the creative economy. In particular, it is based on an integrative approach and the use of system analysis methods. Results. The results of the study show that globalization affects cultural industries, creating new challenges and opportunities. The analysis of globalization processes has shown that changes in the global economic and cultural landscape shape the prospects for the creative sector. In particular, the aspects of digital transformation, intellectual property protection, the role of cultural diversity and international collaboration were explored. Conclusions. The article summarizes the impact of globalization on cultural management and the creative economy, highlighting its role as a catalyst for change that generates challenges and new opportunities in these areas.

Keywords

• globalization
• creative economy
• intercultural communication
• digital transformation
• cultural management
• cultural industries
• intellectual property