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Abstract

The present study aimed to analyze the relationship between the website information quality, privacy, security and trust, as well as its influence on Brazilians consumers intention to buy back online. To reach this objective, a theoretical model was elaborated, followed by a survey with a sample composed of more than four hundred consumers who have already made purchases online, and the data were statistically tested through the Structural Equations Modeling. From the analysis of the results, it was evidenced that the website information quality and the perceived privacy positively affect the perceived security, and that the security, in turn, positively impacts trust shown to the website. In addition, it has been proven that the consumers repurchase intention in online shopping environment is strongly affected trust shown to the website.

Keywords

• Repurchase Intention
• E-commerce
• Websites