FEATURES OF FORMATION OF MARKETING STRATEGY AT THE EXIT OF INDUSTRIAL ENTERPRISES ON THE EXTERNAL MARKET

Abstract

The proposed algorithm and practical recommendations for the use of means and methods-strategy, taking into account a factor of industrial enterprises on international markets. Conducted testing of the proposed algorithm on the materials of the JSC «Concern Energomera». Presented quantitative and qualitative indicators for the evaluation of the considered geographical areas. Identified the basic segments of the international market, allowing to form a list of recommendations for the company in the international market. Evaluated the competitiveness of JSC «Concern Energomera» three target market segments. Identified ways of entering the foreign market.

Keywords

• маркетинговая стратегия
• маркетинговая информация
• международный рынок
• сегментация
• целеполагание
• позиционирование
• marketing strategy
• marketing information
• international market segmentation
• targeting
• positioning