The main challenges of cruise tourism and statistics of expectations in Georgia

Abstract

In parallel with global technologies and transformations, Georgia was intensively reviving and developing all types of tourism, the COVID-19 pandemic slowed the pace of rapid growth in the quantitative parameters of tourism, and then shifted tourism to a phase of economic uncertainty, leaving all types of tourism paralyzed. The main goal of the research was to identify the challenges facing cruise tourism and to develop recommendations for its development.The article discusses the importance of developing cruise tourism for the revival of tourism in Georgia. The potential of cruise tourism is characterized. According to the trends of the world, based on the annual report of the International Association of Cruise Lines for 2020, the statistics of cruises around the world are analyzed.We believe that educational projects should be started for tourism business owners, staff should be trained to give accurate recommendations regarding maritime cruises and COVID regulations, travel companies should be given the opportunity to take low-interest loans if necessary; State support for the promotion and development of tourism, including cruise tourism, is important.