How does abstract and concrete garbage classification signage influence waste sorting behavior?

Abstract

Despite the issuance of standardized garbage classification signage, the rate of garbage classification in China remains low. We conducted a pair of laboratory experiments to explore the cognitive processing differences between abstract (including recyclables, hazardous garbage, and food signs) and concrete (including paper, plastic, glass, metal, textiles, batteries, household chemicals, tubes, and food signs) classification signs. We tested a nudging strategy to enhance garbage classification behavior. In Experiment 1, we divided garbage classification signs into two conditions: an abstract condition (comprising abstract signs) and a concrete condition (comprising concrete signs). The Go/No Go task was used to simulate garbage classification behavior. Participants were instructed to press a key when the garbage stimulus matched the classification signs (Go condition) and to refrain from pressing the key when there was a mismatch (No Go condition). The results showed that responses under the concrete condition were expedited compared to those under the abstract condition. This suggests that concrete signage requires less cognitive exertion, thereby enhancing the efficiency of waste classification. In Experiment 2, we optimized the existing bin signage, which predominantly featured abstract signs (traditional condition), and transformed it into a bin signage that emphasized concrete classification signs. These concrete signs were strategically positioned on the upper part of the bins to draw attention (nudging condition). The results suggested that the nudging condition required fewer cognitive resources than the traditional condition, which in turn increased the efficiency of processing garbage classification. This study not only validates the effects of concreteness in garbage classification but also provides effective nudge strategies to complement existing garbage classification management policy tools in a realistic Chinese context.

Keywords

• Nudge
• Garbage classification signage
• Garbage classification behavior
• The concreteness effect
• Behavioral experiment