Nature Communications (Jun 2018)

Reciprocity of social influence

  • Ali Mahmoodi,
  • Bahador Bahrami,
  • Carsten Mehring

DOI
https://doi.org/10.1038/s41467-018-04925-y
Journal volume & issue
Vol. 9, no. 1
pp. 1 – 9

Abstract

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Humans give and receive social influence—e.g. advice—in many situations, but it is not known whether social influence is a reciprocal process, like trade. Here, the authors show that people are more likely to follow a partner's advice if that partner has previously complied with their advice.