Communication et tiers lieux culturels pendant et après le COVID-19. Vers une communication solidaire

Abstract

Placing arts and cultural creativity at the heart of their work, cultural third places explore new collaborative working methods. They occupy -according to Ray Oldenburg who introduced the term third places- the space where people spend time between their home (first) and work (second place) and which allow citizen engagement while creating a feeling of belonging. But what happened to these places during Covid-19? How did they react? How did they engage with their audiences? What changes in their mission will this period bring? In this article we firstly explore the results of a collective study on a sample of third places that took place during spring-summer 2020 as a part of the Creamed research network. After a short review of the links that exist between crisis communication and solidarity communication, we first describe and analyse the key points of our overall corpus and secondly, we give examples from our study that are pertinent to the research question. Finally, we try to give an answer to the general concern about the future of communication by focusing on the notion of solidarity communication.

Keywords

• cultural third places
• audience engagement
• digitalization
• solidarity communication