DIAGNÓSTICO E ANÁLISE DO MAPA ESTRATÉGICO DE UMA CORPORAÇÃO RELIGIOSA COM OBJETIVOS EDUCACIONAIS: ESTUDO DE CASO

Abstract

International educational corporations have expanded their operations in the national arena, pressuring national organizations to improve their performance strategies and structure. The objective of this qualitative, descriptive and exploratory case study is to identify the Strategic Map coherence in an non profitable educational religious corporation in the four perspectives of the Balanced Scorecard - BSC, based on its 2010 – 2022 strategic planning. A review of the literature cove was made to the main aspects of the BSC and strategy. The BSC is an important alignment tool for processes and strategies, to the extent that it associates specific performance drivers with measurement of results. Using the Religious Corporation Strategic Map, it was diagnosed its consistency at the strategic level of the organization and if the translation of the strategy and the indicators are noticed by corporate managers in their area, using a questionnaire in semi-structured interviews. The results indicate balanced and aligned strategic objectives, low causal relationship map, insufficient and fragmented strategic communication. The performance indicators are linked more with meritocracy than with the strategic map which given more important a short-term vision over the long term. There is evidence of improved management and strategic performance.

Keywords

• religious corporation
• strategy map
• performance of indicators