The Transformation of Competitive Relations in Conditions of Globalization

Abstract

The article researches the basic directions of transformation of competitive relations in conditions of globalization. The theoretical contribution to the formation and development of the theory of competition and competitive advantages of representatives of behavioral, institutional, neoinstitutional and neo-classical directions of economic theory is analyzed. It is concluded that under the influence of globalization, such types of partnership relations as cooperation, сoevolution, consolidation become wide-spread. Preconditions of transition from the strategy of rivalry to the partnership relations are defined. The competitive advantages, which are obtained by business entities due to the development of partnership relations, are characterized. The authors provide examples of the world companies which reoriented their competitive strategies towards coopetition interaction; examples of strategic alliances, which are concluded by global competitors as a result of such interaction, are considered. The conceptual model of ensuring competitiveness of the national economy on the principles of transformation of competitive relations from rivalry to cooperation is proposed; the main competitive advantages associated with establishing long-term partnership relations are defined.

Keywords

• competition
• partnership relations
• coopetition
• conceptual model of ensuring the competitiveness of the national economy