Use intensity of social networks in southern Brazil

Abstract

A social network implies in connect people. This article aims to identify the use intensity of social network in Southern Brazil. The research was characterized by quantitative approach, descriptive, cross-sectional and survey, with a sample of 372 respondents. To data analysis was used descriptive analysis to characterize the sample, verify the access frequency of social networks and the daily access time, and Pearson’s Correlation to identify the daily access time and the social networks. The results indicated the social network used in more intensity is the Facebook and then Whatsapp, and the access occurs at home. However, all the social networks promote interactions toward users.

Keywords

• social networks
• Facebook
• Whatsapp
• interaction.