Le profil : une rhétorique dispositive

Abstract

More than a self-image, the digital ethos is based on a conversational system powered by an algorithmic processing of metadata. On the one hand, the machines capture the patterns of Internet users. On the other hand, users manage their notoriety by digesting platforms normativity. Playing on a double logic of documentation and relationship, the profile provides an ideal architecture for this new form of ethos. Operating as territory and template, it also allows to overcome the individual horizon to link ethos whith a common.

Keywords

• ethos
• digital identity
• profile
• device
• environment
• algorithm