MULTIMODAL MEDIATEXT: ANALYSIS PROCEDURES

Abstract

The article deals with multimodal communication that considers information provided through several parallel sensory canals. The investigation takes into account the specifics of media discourse, since its resources—materials and tools—are used to produce an integrated text. The relevance of the work is that further development of technologies will create conditions that will expand the capabilities of multimodality and, consequently, foreground linguistic research in this area. The purpose of the work was to overview linguistic literature with respect to analytical models of a multimodal media text. The study has found that in linguistics, different integrative models for analyzing a multimedia text were developed. The most accurate multimodal description, in our opinion, is ensured by a multi-level analysis that extracts and presents structural, semantic, and stylistic properties of each text level separately and in interaction. The prospect of our work is seen in developing an integrated model for analyzinga multimodal media text, which harmoniously takes into account various approaches.

Keywords

• multimodality
• media text
• multimodal analysis
• communication
• мультимодальность
• медиатекст
• мультимодальный анализ
• коммуникация