Analyzing the Effects of Urban Sustainability Assessment Tools on City Branding: YeS-TR Case

Abstract

Increasing competition between cities has led to the acceleration of branding efforts and to be treated as a commodity. In order to create a strong city brand, it is important to analyze the city well and shape all city components in a symbolic way. This is recognized as a challenging and costly process in dynamic, complex and multifaceted cities. Urban sustainability assessment tools allow cities to be addressed in a systematic, holistic and controlled manner. At the same time, it allows to reach a city that has adopted the principles of sustainable development and is resistant to climate change with an objective approach. Many urban sustainability assessment tools such as LEED, BREEAM, DGNB have been developed around the world. One of these assessment tools is YeS-TR, which has been developed in our country. Within the scope of this study, the effects of YeS-TR urban sustainability assessment tool on city branding are examined.

Keywords

• city branding
• city ıdentity
• urban sustainability assessment tools
• yes-tr
• kent markalaşması
• kent kimliği
• kentsel sürdürülebilirlik değerlendirme araçları
• yes-tr