Contributions of purpose-built attractions to tourism promotion in Nigeria: The role of Magicland Amusement park, Abuja.

Abstract

In recent years Nigeria has recorded an overt increase in the establishment of purpose-built attractions as a result of the influence of technological advancement and globalisation. One such attractions which has had an unprecedented growth is the amusement park in Abuja. These parks are recreational centres designed to offer entertaining activities to visitors. The explosion of these parks in the country has created a new marketing niche in tourism – amusement park leisure. Adopting the functionalist theory this work set out to examine the role of amusement parks in tourism promotion in the country using Magicland Abuja. To achieve this goal, the work employed a quantitative method of research using the instrumentality of questionnaires which were administered on the study population comprising a sample of park visitors. However, out of the 200 questionnaires administered 182 copies were suitably completed. The data elicited were analyzed through the use of simple percentages. From the findings, the study revealed the indispensible place of Magicland in promoting touristic activities and this has subsequently led to the proliferation of amusement parks in the Abuja metropolis.

Keywords

• Amusement park
• Abuja
• leisure tourism
• leisure activities
• functionalist theory