Cultural Identity Performances on Social Media: A Study of Bolivian Students

Abstract

In this study, both performance and polymedia serve as important conceptual lenses to examine how university students in the Global South handle the social media landscape in enacting cultural identity. Based on 17 focus groups with 105 students from Bolivian universities, we argue that in performing their multiplex identities, this group of Bolivian young people navigate social media as polymedia environments, taking advantage of its possibilities and testing its constraints. The research generated three key findings: (1) students mainly reported examples of cosmopolitan and national identity performances; (2) performances of national belonging showed an ambiguous mixture of self-glorification and self-reflexivity; (3) indigenous identities were rarely performed on the platforms used.

Keywords

• social media
• cultural identity
• performance studies
• polymedia
• Bolivia
• university students