Project approach as an alternative to the bureaucratic method of social management

Abstract

The relevance of the research is conditioned by the need to develop the institution of social management in the transition of the society to the information stage of its development, which requires new management approaches in the face of exacerbation of globalization risks. Traditional methods of managing a society, primarily bureaucratic ones, do not provide the proper efficiency and effectiveness of the management process in such conditions. Therefore, the aim of the research is to consider adhocracy as a method of social management as an alternative to the traditional bureaucratic paradigm. On the basis of a comparative analysis, the bureaucratic and project (adhocracy) management approaches have been considered, the main characteristics of these methods highlighted, their advantages and disadvantages shown in relation to the institution of social management, and the practice of applying the project approach in public administration in modern Russian society briefly characterized.The author proposes options for achieving a balanced management approach based on a reasonable combination of process bureaucratic and result-oriented project management in the modern information society in order to maintain a balance of social innovation and homeostasis, ensuring the integrity and manageability of the social organism. It has been concluded that the application of the project approach in social management is promising, provided that the administrative and legislative obstacles that impede the use of the adhocracy method in management practice are eliminated.

Keywords

• social management
• institute of social management
• bureaucracy
• adhocracy
• project approach
• social projects
• innovations
• information society