Factors affecting international tourists’ satisfaction of street food in Ho Chi Minh city

Abstract

The purpose of this research is to explore the factors affecting international tourists’ satisfaction of street food in Ho Chi Minh city. This study used convenience samples with 203 international tourists in Ho Chi Minh city and employed linear regression analysis. The results indicated that all the factors affecting the international tourists’ satisfaction towards street food, ranked in order of importance are as follows: (i) food quality, (ii) food hygiene, (iii) food price, (iv) food variety, (v) attitude of staff, (vi) food environment, (vii) food information, and (viii) food heritage. Some policies are recommended to tourist agencies and authorities to improve international tourists’ satisfaction towards street food.

Keywords

• street food
• satisfaction
• international tourist
• ho chi minh city