Factors affecting saving behavior of generation Z in Batam city

Abstract

Savings make a significant contribution to a nation's economic development and are beneficial to people's lives. This study will analyze the variables affecting Generation Z's saving behaviors in Batam City. Data were gathered between November 2022 and March 2023 from 458 Generation Z members in Batam City using purposive sampling through an online questionnaire survey. The method used to analyze the data is the partial least squares - structural equation model (PLS-SEM). The result of this study indicates that financial literacy, religious belief, and future orientation significantly influence saving Intention. Furthermore, peer influence, parent socialization, and saving Intention significantly influence saving behavior. Saving Intention also mediates the relationship between financial literacy, religious belief, and future orientation with saving behavior. This study's limitation is that it solely examines Generation Z in Batam City. It is advised to conduct more studies to include other factors in the model.

Keywords

• financial literacy
• generation z
• savings
• saving behavior
• saving intention