Songklanakarin Journal of Science and Technology (SJST) (Jul 2009)

The roles of perceived effectiveness and problem awareness in the acceptability of road pricing in Bangkok

  • Surames Piriyawat,
  • Hong Tan Van,
  • Satoshi Fujii

Journal volume & issue
Vol. 31, no. 2
pp. 181 – 188

Abstract

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This study investigated the effect of perceived effectiveness and problem awareness on social and individual scales on the acceptability of an assumed road pricing (RP) scenario in Bangkok. The results indicate that perceived effectiveness and problem awareness on the individual scale are determinants of RP acceptability, and that car users oppose the applicationof RP since they are not convinced of its effectiveness. The study suggests that when implementing RP, it is important to educate the general public, and especially car users, about the effectiveness of RP schemes in reducing the impact of traffic problems on the individual.

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