Complex assessment of the main characteristics of scientific information and methods of its obtaining for pharmaceutical workers

Abstract

An algorithm for identification and assessment of the most important characteristics of scientific information for pharmaceutical workers has been developed in order to optimize information support and methods of obtaining it. Using the methods of qualitative marketing research: focus group discussions and in-depth interviews identified eight main criteria for evaluating the properties of pharmaceutical information, as well as quantitative assessment carried out to identify the most significant characteristics.

Keywords

• фармацевтическая научная информация
• информационное обеспечение