Marketing i Menedžment Innovacij (Mar 2013)
Innovative culture as a basis of the favorable environment for organisation innovative development: methodical bases of estimation
Abstract
The aim of the article. The aim of the article is to study the role of society and organization innovative culture in the formation of a favorable environment for active transition to an innovative way of development; development of methodological principles of multifactor analysis of societys innovative culture and organization in their logical interrelation.The results of the analysis. The author has defined an extended set of factors that influence on realization of the main functions of society innovative culture (innovation, selection, translation), which the author considers as one of macroenvironment factors that creates favorable conditions for innovative development.Methodical principles of society innovative culture quantitative evaluation, including evaluation of its individual functions are developed. On this basis, the current state of innovative culture in Ukraine is estimated, and indicates its low level.Proved that innovative culture of the organization (company or institution) is part of innovative development potential and part of intellectual capital. It confirms a major role of innovative culture in forming the innovative and favorable environment of management. The relationship between innovative culture structural elements, intellectual capital and potential innovation are defined.Criteria base and methodical approach to the quantitative multifactor assessment of organization innovative culture are formed. It includes assessment of its individual components.Methodical approach to assessment of the innovativen culture of Sumy region innovative SMEs is approbated.Conclusions and directions of further researches. The results, conclusions and recommendations of the article allow concluding that the author developed a theoretical, methodological and methodical basis of societys innovative culture analysis. The author sees it as part of macroenvironment and internal innovative culture of the organization, and also as part of its innovation development potential. It provides a principal possibility reasonably plan and implement measures to control the formation of innovative culture at the level of innovative organization. It can be done in order to conform internal opportunities of external development generated by macro and micro factors of market, one of which is an innovative culture.
