Selection of accommodation by Polish tourists in Croatia

Abstract

The aim of the paper is to describe the process of accommodation choice by Polish tourists visiting Croatia. It uses online survey data gathered among the users of thematic Facebook pages and internet forums. The results show a dominance of apartments and other forms of self-catering accommodation among the accommodation services used by Polish tourists. They point at the importance of Internet information sources in accessing the information and purchasing accommodation services. Location by the sea, price, and cleanness proved to be important motives for accommodation selection. Besides the dominant group of online-booking self-catering accommodation users, there were less numeric groups of more traditional hotel users using traditional travel agencies, and camping users looking for accommodation on site.

Keywords

• tourism accommodation
• Croatia
• self-catering accommodation
• Internet