APPLIED STUDY OF THE COMPETITIVE FUNCTION IN THE AUTOMOTIVE INDUSTRY

Abstract

The following paper features a scenario that presupposes the development of primary market research that focuses at first on qualitative research methods and follows afterwards with the utilization of quantitative research methods that are representative (this in order to be able to extrapolate the obtained results with a certain probability and error limit) on the studied market.

Keywords

• competitiveness, decision making, market launch