Voice of America: Success or Failure of a Broadcasting Media in Public Diplomacy

Abstract

As the American cultural and educational institutions left Iran –as the aftermath of Islamic revolution and drop in Iran-U.S relation- the United States has applied international media as a public diplomatic pillar in relation with the Islamic Republic. Analyzing Persian service of Voice of America, the present study attempts to assess its influence in Iranian society. Applying Joseph Nye’s theory, and Boyd (1997), and Gilboa’s (2000), this study specifies 4 different goals for international media. According to these goals, we have analyzed this broadcasting media’s programs and studied Iranian audience’s message-receiving of VOA via questionnaire.

Keywords

• American Goals in Iran
• Audience
• Public Diplomacy
• Signalizing
• Voice of America (VOA)