Editorial: Adopting New Technologies in Sports Marketing

• Hyun-Woo Lee,
• Natasha T. Brison,
• Heetae Cho,
• Do Young Pyun,
• Vanessa Ratten

Affiliations

Hyun-Woo Lee

Department of Health and Kinesiology, Texas A&M University, College Station, TX, United States

Natasha T. Brison

Department of Health and Kinesiology, Texas A&M University, College Station, TX, United States

Heetae Cho

Department of Physical Education and Sports Science, Nanyang Technological University, Singapore, Singapore

Do Young Pyun

School of Sport, Exercise and Health Science, Loughborough University, Loughborough, United Kingdom

Vanessa Ratten

Department of Management, Sport and Tourism, La Trobe University, Melbourne, VIC, Australia