Innovation Leadership – Stimulus for Individual Creativity

Abstract

This article aims to demonstrate that innovation, which encompasses creativity, value creation, as well as a company's ability to find new solutions, requires innovation-oriented leaders who are demanding of subordinates and ready to support them. In order to succeed in stimulating their creativity, these innovation leaders must carry out a series of actions that are related to the material and immaterial aspects of the work environment, such as allowing a certain autonomy to creative people, recognizing creative capabilities, bringing sufficient pecuniary , human. and physical resources. New ideas can lead to programs that are superior to those already running or planned in the organization that would have been abandoned or never started if a better program or idea had come along. The mission of every leader should be to constantly pursue ideas and programs superior to those the organization is committed to pursuing.

Keywords

• creativity
• innovation
• organization
• leadership