Implementation Assessment Approach for Market-Driven Projects

Abstract

This work in progress study presents a retrospective causal link between implementation assessment and project financing decision, in the corporate context. We focus on market driven projects and their implementation challenges. This strategic corporate approach has led to numerous benefits and boosts the firms’ performance. The main objective of this research is to investigate how companies manage: (i) financing a market-driven project and, (ii) implementation when introducing the projects results on the markets. Further, it may propose models which companies can utilize in order to successfully introduce the projects results in specific business sectors. Research methodology is an investigating survey based on a questioner emerged from literature review of project implementation. The research question is: What are the key factors of success for market-driven projects? Conclusion is that only profitable projects are selected for financing and this depends upon calculating or estimating the key factors of a successful project implementation.

Keywords

• market-driven projects
• business case
• project financing
• successful implementation assessment