Internationalization of Companies – Stages and Challenges in the Global Business Environment

Abstract

For exponentially increasing managerial value, the third millennium has highlighted a multitude of practices, including cost optimization, outsourcing or business internationalization – a goal which has become the focus of an increasing number of firms. Due to innovative technologies, businesses and economy become global easily. The dynamic environment of business area is full of opportunities which the entrepreneur has to identify for a successful internationalization. But, undoubtedly, when a firm decides to internationalize its activity, it will have to elaborate a strategy in order to face countless challenges forsucceeding in the global market. Moreover, this strategy should include well-planed stages which the company should pass, based on key factors like innovation and agility. The main goal of this research is to expose the challenges faced by brand companies which adopt the process of internationalization and to present solutions for overcoming these challenges.

Keywords

• internalization
• globalization
• business environment
• innovation