OPPORTUNITIES AND CHALLENGES OF SUSTAINABLE LOCAL WOOL PRODUCTION IN QUEBEC: AN EXPLORATORY STUDY OF SUPPLY CHAIN AND DEVELOPMENT STRATEGIES FOR THE FASHION INDUSTRY

Abstract

The fashion industry has a negative impact on the environment and society, leading consumers to seek more responsible alternatives. As a natural and durable material, wool is gaining popularity, but local wool sourcing is often overlooked. This article explores the opportunities for sustainable local wool production in Quebec and the challenges in developing a new local wool supply chain. The study draws on a pilot project by Fibershed Quebec, which collected feedback from 75 participants to better understand the challenges faced by new actors in the fashion industry in this logistics chain. The results show that local companies in the textile and apparel ecosystem need to assess best practices and adopt new perspectives and strategies to support local wool production and strengthen the local supply chain. An additional survey was conducted to capture the real challenges of creating a fashion collection using local fibers for a specific market. The results emphasize the importance of training and support for new actors in the wool and fashion industry to help them overcome obstacles and succeed in a highly competitive market. Finally, the article explores the challenges and opportunities of sustainable local wool production in Quebec. It examines current efforts to diversify wool production and analyzes the challenges and opportunities facing local businesses. This study highlights the importance of wool production in Canada. It highlights the need for scientists and stakeholders in the sheep industry to find new ways to make this activity profitable.

Keywords

• fashion apparel industry
• product development
• sustainable fashion
• local fibers
• local sourcing
• sheep farmers