A Commentary on the prohibition of alcohol advertising in Lithuania in relation to minors

Abstract

The Republic of Lithuania enacted new alcohol legislation, which includes many alcohol beverages control measures. One of the most controversial was the ban of alcohol advertising in mass media, which provoked negative reactions of alcohol market and foreign media. This rule triggered whole-society discussion about the positive impact on society, especially minors. The author analyses the enacted Lithuanian regulation and different opinions, as well as the comparison with the broadcasting regulation of alcohol advertising in the Slovak Republic which has similar world position in international drinking ratings.

Keywords

• the ban on alcohol advertising
• Lithuania alcohol regulation
• minor’s protection
• broadcasting of advertising
• Slovak alcohol regulation