The article contains the results of the research of evolution of theoretical approaches to defining the role and place of the value in the process of the level growth of intellectualization of economic activity. The basic theoretical concepts of formation of postindustrial society are revealed. Analyzed the vectors of enhance of the role of knowledge and information resources in the process of the value formation. Investigated the influence on the value relations factors associated with the formation of information society. The modern condition of scientific interpretation of the value theories and its compliance to the challenges of globalization are showed. The subject of the research is the theoretical and methodological basis of analysis of the evolution of scientific approaches to the interpretation of the economic nature of the value. The aim of the article is an analysis of the main approaches to defining the economic nature of the value, systematization of scientific views on its evolution and definition of directions of the value transformation in the process of intellectualization of economic activity. In the process of writing the article is used a wide range of general scientific and special methods, including historical and logical, abstraction, generalization, induction and deduction, analysis and synthesis. The results of the research are primarily in the analysis of the main approaches to defining the role of the economic nature of the value, systematization of scientific views on its evolution and definition, on this base, the directions of the further value transformation under the influence of the trends growing towards intellectualization of economic activity. The conclusions the work is in the fact that postindustrial society is characterized by the formation of a new economic structure. Exactly social and economic transformations which are caused by the process of transition of the world economy to the informational stage of development are requiring the research of deep changes taking place in the economic nature of the value. The obtained results can be used as in the improvement of realization of national economic policy, and in the educational process in teaching a series of different subjects.