The Modern Aspects of Tourism Business Development in Ukraine

Abstract

The article characterizes topical issues of development of tourism industry, illuminates the modern tendencies and strategic directions of the tourism business in Ukraine. The main directions of macroeconomic strategies to enter foreign market of tourism services have been suggested. It is proved that the optimal mechanism for development of international tourism in Ukraine is the policy of support towards a constant development by means of promoting and implementing efficient measures of the State regulation on the base of elaborating and accepting a uniform target program of tourism development which should be balanced regarding the tourist flows and the resources-based possibilities in Ukraine.

Keywords

• development strategy
• tours
• tourism services
• tourism industry
• tourism region
• tourism potential
• tourism infrastructure
• recreational potential
• national and regional tourism policy