Mediated Communication: Options and Practices of Young People

Abstract

The article aims at presenting several coordinates of media consumption among Romanian young people and of the relationship they have with different types of communication channels. The articles presents issues related to the access to communication media, the role (function) of mass communication channels in the life of young people, the selection criteria within a communication medium, the advantages and disadvantages of the different communication channels etc. The article uses mainly qualitative data obtained from focus-group interviews with young people, but also quantitative data from national opinion polls. As regards quantitative data, comparisons were also made with the adult populations, where data allowed it.

Keywords

• young people
• communication media
• internet
• qualitative research