International Journal of Management and Economics (Sep 2017)
Identification of the Flow of Innovations in Tourism Related to Aesthetic Medicine
Abstract
Aesthetic medicine is, next to the wellness and spa, one of the most rapidly growing segments of health tourism. Its dynamic growth is closely linked to innovative offers (perhaps better described as “product innovation”). To date, however, there have been no scientific studies focusing on this market. Services in the field of aesthetic medicine are usually discussed descriptively as a subcategory of medical tourism, and innovation in this sector remains unexplored.
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