Transformation dilemma and strategy research of Maotai town Baijiu enterprises in the era of big data

Abstract

The rapid development of the Internet and mobile communication technology has given rise to the explosive growth of data volume. Guizhou province has made remarkable achievements in the construction of big data infrastructure, and as a pioneer in the big data industry, the Internet market in Guizhou province has shown diversified development. However, the core value of big data lies in its ability to serve socio-economic development, not just data storage. Relying on its unique natural geography and ecological environment, Guizhou province has developed a sauce-flavor (Jiangxiangxing) Baijiu industry represented by Moutai Baijiu, which has become one of the key pillars of the province's economy. Although big data is regarded as an important tool to enhance the competitiveness of enterprises, there are few successful cases in the practical application of Baijiu enterprises in Moutai town. In this paper, the current situation and challenges of Moutai town Baijiu enterprises in big data application was analyzed, the constraints on big data application caused by insufficient technical infrastructure, shortage of talents, data security and privacy protection, corporate culture and management mode were discussed, and suggestions on big data application strategy for Moutai town Baijiu enterprises were put forward. It not only provided theoretical guidance and practical suggestions for Baijiu enterprises in Moutai town, but also provided reference for small and medium-sized enterprises in other regions on big data application, which had certain theoretical and practical significance.

Keywords

• big data|moutai town baijiu enterprise|transformation dilemma|strategy